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20
Business Review
Share of the domestic mobile phones market for FY2007
Volume of shipments
(Ten thousands of units) Share (%)
1■Sharp 1,276 25.1
2■
Panasonic Mobile Communications
738 14.5
3■Fujitsu 592 11.7
4■Toshiba 511 10.1
5■NEC 463 9.1
■Others 1,496 29.5
Total 5,076 100.0
10.1%
Digital Products Segment
Share of the global portable PCs market for 2007
Volume of shipments
(Thousands of units) Share (%)
1■Hewlett-Packard 23,326 21.6
2■Acer 15,402 14.3
3■Dell 15,295 14.2
4■Toshiba 10,902 10.1
5■Lenovo 8,515 7.9
■Others 34,598 31.9
Total 108,038 100.0
10.1%
Consolidated sales of Digital Products rose by 145.7 billion yen to 2,951.2 billion yen.
The PC business saw sales growth on increased sales worldwide, and the Digital
Media business also saw higher sales thanks to increased sales of TVs. Sales in the
Mobile Phone business were flat, while the Retail Information Systems and Office
Equipment business saw lower sales.
Segment consolidated operating income decreased by 0.8 billion yen, resulting
in profit of 15.0 billion yen. The PC business significantly increased operating
income on higher sales, and the Retail Information Systems and Office Equipment
business raised operating income by focusing on high-value added products. The
overall Digital Media business, however, recorded a significantly lower performance,
on costs incurred in the withdrawal from the HD DVD business.
When dramatic change hit the HD DVD market environment at the beginning of
2008, management recognized the need for early clarification of company policy.
After giving full consideration to future strategy, the decision was made to immedi-
ately withdraw from the business. After-sales service and support continue, assuring
customers who purchased products of continued use, free from concern.
Finally, we sold our holding in IPS Alpha Technology, Ltd. a manufacturer of
large-sized LCDs, to Matsushita Electric Industrial Co., Ltd.
Toshiba’s position in the market
Source: MM Research Institute (April 2008)
Sources: IDC (March 2008)