Telstra 2010 Annual Report Download - page 6

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company’s history as we progressed discussions on the
National Broadband Network, and we are grateful for your
support over this period.
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results and we would like to give you an understanding of
how the business has performed over the last year. You
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in terms of being a good corporate citizen as well as some
stories from our key business units within the company.
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performance guidance issued in February 2010 and
maintained its fully-franked dividend for the year of 28
cents per share. We also saw improving momentum in the
business in the second half of the year.
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$14,184 million as the company increasingly focused on
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At a product level, we have continued to see growth
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evidence of the value of our network investments. While
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half of the year following the introduction of new bundles
and broadband pricing which turned around customer loss
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Strategy
Telstra’s greatest asset is our customer base, and our
strategy is centred around satisfying those customers.
Telstra has lost customers over the past year and in
response to the erosion of our customer base we saw two
strategic options.
www.telstra.com iii
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Catherine Livingstone AO
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Chairman
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1. Continue to improve
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acquire customers
leveraging our
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growth.