Telstra 2010 Annual Report Download - page 30

15
Telstra Corporation Limited and controlled entities
Full year results and operations review - June 2010
Mobiles
• Mobile services revenue grew by 5.9% during the fiscal year with growth accelerating to 7.1% in the second
half in tough market conditions
• Total mobile data revenue up 21.7% or $440 million to $2.47 billion
• Strong wireless broadband revenue growth up 34.1% to $787 million and SIOs up 58.1% to 1.654 million
• Retail postpaid SIOs grew by 278 thousand in the half and 447 thousand in the year to 7.016 million
(i) Includes $409 million of international roaming (2009: $390 million) and $277 million of mobile messagebank (2009: $273 million).
(ii) Included in total retail mobile SIOs.
Domestic mobile revenue grew by 6.4% year on year to
$7,317 million, with mobile services revenue increasing
by 5.9% to $6,461 million and mobile hardware revenue
increasing by 10.2%. Mobile services revenue growth
accelerated in the second half of the fiscal year after
revenue grew by 7.1% compared to the 4.7% growth in
the first half. Our investment in continuing to upgrade
the Next G™ network has continued to provide us with
a key point of differentiation in an intensely competitive
market. Mobile calling and access revenues fell by 3.1%
due to intense price based competition and a
proliferation of capped plans. However, the voice
revenue decline was more than offset by momentum in
mobile data growth.
Total mobile data revenue grew by 21.7% to $2,470
million with continued strong growth in handheld
messaging and non-messaging and wireless broadband
(data cards). Messaging revenues grew by 14.2% to
more than $1 billion with relatively steady growth
throughout the year including 5.0% total SMS volumes
Mobiles Year ended 30 June
2010 2009 Change Change
$m $m $m %
Calling and access charges (i) . . . . . . . . . . . . . . . . . . . . . . . 3,299 3,405 (106) (3.1%)
Mobile data
- Messaging . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,023 896 127 14.2%
- Non-messaging (handheld) . . . . . . . . . . . . . . . . . . . . . . . 660 547 113 20.7%
- Wireless broadband . . . . . . . . . . . . . . . . . . . . . . . . . . . 787 587 200 34.1%
Total mobile data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2,470 2,030 440 21.7%
Mobiles interconnection . . . . . . . . . . . . . . . . . . . . . . . . . . 533 491 42 8.6%
Mobile services revenue - wholesale resale . . . . . . . . . . . . . . . . . 159 175 (16) (9.1%)
Total mobile services revenue . . . . . . . . . . . . . . . . . . . . . 6,461 6,101 360 5.9%
Mobile hardware . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 856 777 79 10.2%
Total mobile revenue . . . . . . . . . . . . . . . . . . . . . . . . . . 7,317 6,878 439 6.4%
Mobile services retail revenue
Postpaid retail revenue . . . . . . . . . . . . . . . . . . . . . . . . . . 5,025 4,797 228 4.8%
Prepaid retail revenue . . . . . . . . . . . . . . . . . . . . . . . . . . 744 638 106 16.6%
SIOs (at end of period) (thousands) . . . . . . . . . . . . . . . . . .
Postpaid retail mobile SIOs . . . . . . . . . . . . . . . . . . . . . . . . 7,016 6,569 447 6.8%
Prepaid retail mobile SIOs. . . . . . . . . . . . . . . . . . . . . . . . . 3,546 3,622 (76) (2.1%)
Total retail mobile SIOs . . . . . . . . . . . . . . . . . . . . . . . . 10,562 10,191 371 3.6%
Wireless broadband (postpaid and prepaid) SIOs (ii) . . . . . . . . . . . . 1,654 1,046 608 58.1%
Wholesale SIOs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 81 72 9 12.5%
Unique users (thousands) . . . . . . . . . . . . . . . . . . . . . . .
Prepaid handheld unique users (3 month average of monthly users) . . . . . 1,889 1,951 (62) (3.2%)
ARPUs ($'s). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Blended average revenue per user (including interconnection) . . . . . . . . 50.61 50.58 0.03 0.1%
Postpaid average revenue per user . . . . . . . . . . . . . . . . . . . . 61.65 63.17 (1.52) (2.4%)
Prepaid average revenue per user . . . . . . . . . . . . . . . . . . . . . 17.30 15.47 1.83 11.8%
Wireless broadband average revenue per user . . . . . . . . . . . . . . . 48.56 62.24 (13.68) (22.0%)
Number of SMS sent (millions) . . . . . . . . . . . . . . . . . . . . . . 9,394 8,943 451 5.0%
Number of MMS sent - postpaid (millions) . . . . . . . . . . . . . . . . . 86 68 18 26.5%
Mobile voice telephone minutes (millions) . . . . . . . . . . . . . . . . . 11,524 11,005 519 4.7%
Deactivation rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25.9% 23.0% 2.9
Note: statistical data represents management's best estimates.