Telstra 2005 Annual Report Download - page 24

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22
corporate social responsibility
FEATURES INCLUDE:
– Telstra Friends
– Telstra Child Flight
– Telstra Foundation®
At Telstra, we believe that corporate social responsibility is a values-based approach to how we
do business, leading us beyond legal compliance to make a positive contribution to the
industries and communities in which we partner and participate.
This year we participated in the second Australian Business in the Community Corporate
Responsibility Index, overseen in Australia by the St James Ethics Centre. We were placed sixth
out of 26 participating companies and received an almost five percent increase on our previous
year’s score due to better reporting practices. We also regularly participate in the FTSE4Good
survey and a number of ethical investment surveys and indices.
The community
Telstra people demonstrated tremendous generosity in donating and raising funds for the Indian
Ocean tsunami disaster. Telstra Corporation and Telstra employees donated over $1.5 million
to tsunami relief aid funds. In addition, we provided approximately $250,000 of services, which
included establishing and staffing call centres for aid agencies, fundraising drives, providing
extra phone lines, waiving call costs where appropriate and providing staff volunteer support.
Telstra Friends, our 4,000-strong volunteer network, donated more than 12,000 hours
at 251 community events and raised in excess of $192,000 for charities, the highest ever annual
amount raised by Telstra Friends. Support in volunteer hours for our community sponsorships
increased 237% over the period. Telstra’s volunteer support for the international Deaflympics in
January 2005, particularly in Ballarat Victoria where Telstra volunteers took a lead
organisational role, was crucial to the success of the event.
This year we renewed our sponsorship commitment with the Telstra Child Flight helicopter
retrieval service for $1.5 million over the next two years, which will assist in providing intensive
care transportation for seriously ill babies and children in NSW and ACT. In May 2005, we ran a
fundraising appeal in partnership with Child Flight at Darling Harbour in Sydney, which raised
more than $117,000 for the service.
Now in its fourth year, the Telstra Foundation® continues to support Australian children and
young people to reach their potential and build stronger and more cohesive communities.
Through the Foundation’s Community Development Fund and the Telstra’s Kids Fund, we
supported 855 community projects and provided grants to the value of $4.4 million.
1. Telstra Friends planting trees.
2. Telstra Child Flight flew 478
missions in calendar year 2004 –
that's more than one child
whose life has been in critical
danger every day.
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