Telstra 2005 Annual Report Download - page 21

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sensis.com.au
In July 2004, Sensis launched sensis.com.au – the search engine for Australians. Over the past
12 months, sensis.com.au has grown its user base substantially to the point where it was used
in June 2005 by more than 790,000 Australians2. Sensis has also launched a range of new
sensis.com.au features over the past 12 months. These include the inclusion of Trading Post*
content, the creation of an innovative new two-column results format that delivers both local
and global results in the one page, and the sensis.com.au toolbar.
Sensis® 1234
Sensis® 1234, an operator assisted tele-search service, has performed exceptionally well this
year. A number of new services have been introduced including a turn-by-turn directions
service launched in October 2004, a world-first text advertisements where advertising is sold
on SMS space and promotional text which allows advertisers to place a promotional text
message on all SMS messages provided via Sensis® 1234 to promote special offerings.
Wireless applications
Sensis has also launched a portfolio of mobile services for both WAP and i-mode® users.
These services are available on Telstra i-mode® phones and include CitySearch® nightlife,
Whereis® Maps & Directions and Whereis® Nearby. The product offering will be extended
as new innovative services are introduced in the future.
LinkMe*
In June 2005, Sensis joined forces with the widely respected and experienced Morgan and
Banks Investments to announce the launch of LinkMe*, an innovative online career networking
site set to change the traditional employment market in Australia. With a unique candidate
focus, LinkMe* offers job hunters, employers, networkers and recruiters distinctive benefits
provided by no other website in Australia.
ON AVERAGE, OVER
A 4 WEEK PERIOD,
12.5 MILLION
AUSTRALIANS USE
SENSIS PRODUCTS
APPROXIMATELY
10.8 MILLION
AUSTRALIANS USE
EITHER THE YELLOW PAGES®
OR THE WHITE PAGES®
PRINT DIRECTORIES ON
AVERAGE EVERY 4 WEEKS
Source Roy Morgan – Year to March 2005
PERFORMANCE INDICATORS June 2005 June 2004 % Change
Unique visitors to a Sensis site
Sensis total 5,982,825 4,277,680 39.9
White Pages® Online 2,982,810 2,326,905 28.2
Yellow Pages® Online 1,926,239 1,570,091 22.7
CitySearch® site 913,458 879,796 3.8
Trading Post* 1,038,281 875,427 18.6
➔➔➔➔➔
www.telstra.com.au/abouttelstra/investor 19
2 Nielsen//NetRatings Site Census 2005
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