Telstra 2005 Annual Report Download - page 19

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FEATURES INCLUDE:
– BigPond® Music
– GameNow™
– GameArena®
– BigPond® Movies
BigPond®
BigPond® is Australia’s leading Internet Service Provider (ISP) with more than two million
broadband and dial-up customers. During 2004/05, BigPond® total revenues grew 37% and
more than 400,000 broadband customers were added. BigPond® is an extremely important
part of Telstra’s business and will continue to be a key driver of future growth.
BigPond’s accessible pricing, innovative plans and value-added content have stimulated record
broadband uptake in Australia. We expect this growth to accelerate as more Australians take
advantage of the faster speed and additional benefits of a broadband connection.
Through a combination of ADSL, cable, satellite and ISDN services, BigPond® provides
high-speed solutions, value added services and exclusive content with coverage available
to virtually 100% of the Australian population.
Customer service
Improving customer service is a priority for BigPond® and this year has seen large improvements
in customer satisfaction. Self-help account management options have been improved on
BigPond.com and the introduction of BPay has been embraced by many customers. Service
levels in our call centres doubled and ADSL installation times were reduced by two thirds.
Content
BigPond’s award winning content has grown in scope and popularity this year.
BigPond® Music, Telstra’s online music store, has a broad and extensive range of more than
400,000 tracks. This includes exclusive pre-store release songs, as well as music news, video
clips and live and on-demand concert streaming.
GameNow™ is an exciting games-on-demand subscription service with more than 100 popular
PC titles available for download. It was launched in April to complement GameArena®,
BigPond’s multiplayer site that has grown to more than 100,000 unique visitors each week.
BigPond® Movies is now Australia’s largest online DVD store with more than 16,000 titles
consumers can select via their PC and have delivered to their door.
Further broadband content innovations are under way including a service that will enable
people to download video content direct to their PC.
www.telstra.com.au/abouttelstra/investor 17