TeleNav 2015 Annual Report Download - page 118
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Table of Contents
13. Industry segment and geographic information
We report segment information based on the “management”
approach. The management approach designates the internal reporting used by
management for making decisions and assessing performance as the source of our reportable segments.
Our CEO, the chief operating decision maker, reviews revenue and gross margin information for each of our reportable segments. In
addition, with the exception of goodwill and intangible assets, we do not identify or allocate our assets by the reportable segments.
Commencing July 1, 2014, we began to report results in three business segments:
Automotive - Our automotive segment provides our map and navigation platform to auto manufacturers and original equipment
manufacturers, or OEMs, for distribution with their vehicles. Our automotive solutions are typically a self-contained solution including
software and related services and content within the car, or on-board, and are often enhanced through connection to data services for
additional real time capabilities such as maps, POI, or traffic. We also provide a mobile phone-based navigation solution utilizing wireless
connectivity, or brought-in, that allows OEMs to project the phone’s screen to an in-car display unit.
Advertising - Our advertising segment provides interactive mobile advertisements on behalf of our advertising clients to consumers based
specifically on the location of the user and other sophisticated targeting capabilities. Our customers include advertising agencies, direct
advertisers and channel partners.
Mobile Navigation - Our mobile navigation segment provides our map and navigation platform to end users through mobile devices. We
distribute our services through our wireless carrier partners, and directly to consumers through mobile application stores and marketplaces.
Prior to July 1, 2014, we operated in a single segment: location-
based platform services. We have conformed our single segment results for
fiscal 2014 and 2013 to the current period presentation for comparative purposes.
Our segment results were as follows (dollars in thousands):
F-33