TeleNav 2015 Annual Report Download - page 11

Table of Contents
Reports and metrics - We offer clients a broad range of reporting that allows them to monitor all their advertising campaigns and explains
clearly what is happening at any particular point in time with respect to any of the campaigns being run. Our platform provides advertisers with a
rich set of analytics and insights.
Platform and architecture
Our mobile advertising platform is hosted in the cloud, primarily by Amazon Web Services, or AWS. We leverage the flexibility and
scalability of these cloud service providers to meet our scale requirements.
Infrastructure and operations
Auto and Mobile Navigation Services
Our end users rely on our services primarily while on the road. As a result, we strive to ensure the continuous availability of our services
through our high quality hosting platform and operational excellence.
Data center facilities . We have developed our infrastructure with the goal of maximizing the availability of our applications, which are
hosted on a highly scalable and available network located in two AWS facilities in Oregon and Virginia.
We have entered into hosted service agreements with AWS for primary resource capacity in addition to disaster recovery capacity.
Pursuant to the service agreements, AWS provides leased facility space, power, cooling and Internet connectivity for a term of one year, and
such agreements are subject to renewal.
Advertising network services
We have developed our advertising network services infrastructure with the goal of maximizing the performance of our platform. Our
platform is hosted on a highly scalable and available network provided by AWS. Our advertising platform has been designed to place significant
focus on the location of any particular unit of display advertising made available for purchase on real time bidding ad exchanges. This focus on
location provides our product with the speed and capability to more rapidly bid on the inventory that we believe is best suited for our customers'
advertising needs. Our use of AWS provides significant flexibility with respect to service capability to meet any peaks in demand from our
advertisers.
Research and development
Our research and development organization is responsible for the design, development and testing of our services and products. Our
engineering team has deep expertise and experience in GPS and wireless and connected services and we have a number of personnel with
longstanding experience with location services applications and scaling hosted service models. In addition, through our acquisition of Thinknear
and our own internal efforts, we have developed expertise in real time bidding and advertising targeting capabilities.
Our current research and development efforts are focused on:
Our development strategy is to identify features, services and products that are, or are expected to be, needed or desired by our end users.
As of June 30, 2015 , our research and development team consisted of 413 people, 189 of whom are located in Sunnyvale and Culver City,
California and 224 of whom are located in Shanghai and Xi'an, China; Berlin, Germany; and Cluj, Romania.
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improving and expanding features, functionality and performance of our existing services;
• developing applications, services and products for new mobile phones, mobile phone operating systems and emerging wireless
network technologies, and developing our technology for automobiles, desktop computers and tablets;
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developing key technology and content to reduce third party costs;
• developing innovative and engaging advertising products across our navigation solutions that allow for highly effective
targeting of end users and provide for accurate measurement of behavior; and
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developing features and functionality that allow OSM to be used as a substitute for commercial map services.