Southwest Airlines 2003 Annual Report Download - page 2

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FREEDOM
Americans didn’t just invent the airplane, we invented the airline as well. Back in 1914, a
few bold travelers flew on the Airboat Line between Tampa and St. Petersburg. Today,
Southwest Airlines gives Americans the freedom to fly from coast to coast, including
Tampa/St. Petersburg. In February 2003, Southwest was named the Most Admired
Airline for the second straight year in FORTUNE magazine. In June, we announced
that our current and future fleet of Boeing 737-700s will be outfitted with fuel-saving,
performance-enhancing Blended Winglets. In August, the Bureau of Transportation
Statistics announced that Southwest carried more domestic originating passengers
in May than any other airline, marking the first time a low-fare airline has topped those
monthly rankings. In October 2003, we announced service, beginning in May 2004, to
Philadelphia, the city that freedom built. As we look back on our 31st consecutive profitable
year, we are once again proud to say, “You are now free to move about the country.™”