Southwest Airlines 2003 Annual Report Download - page 18

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“One of the interesting results of this financial crisis is that some airlines have found ways to operate far more efficiently – and cheaply.
The ideas aren’t really new – many are things Southwest has been doing for years.” – USA Today, January 9, 2003
“The top ten won the business world’s regard…by refocusing attention where it counts the most: on customers and employees.”
— FORTUNE magazine, in its annual listing of “America’s Most Admired Companies,” in which Southwest finished second, February 19, 2003
Rather than starting their own, “If Delta and United really want to invest in a discount airline, there’s a better way: Buy some Southwest
stock.” – Washington Post columnist Steven Pearlstein, in an article titled “Airline Recovery Plans Fly in the Face of Reason,” March 25, 2003
“Unlike other carriers, Southwest has lured plenty of Customers without partnering with travel Web sites Expedia, Travelocity, and Orbitz.
‘Their Customers seek them out, which is tremendous,’ said Paul Berliner, an industry consultant. ‘I mean, my goodness, that’s what you
dream about.’” – San Jose Mercury News, May 8, 2003
“Many carriers, new and old, are trying to emulate Southwest’s low-cost, no-frills formula. And there has been a nearly perfect inverse
correlation between declining traffic for old-line carriers and increasing traffic at the low-cost carriers of which Southwest is the progenitor.”
– The Wall Street Journal, July 24, 2003
“Let’s see…Southwest pays Employees well and makes it clear through actions rather than ‘managementspeak’ that it appreciates and trusts
its workers. And the company succeeds where others fail. What a shock.” – The San Francisco Chronicle, August 13, 2003
“It’s becoming as predictable as death and taxes: Southwest Airlines reported its 50th-consecutive quarterly profit.” – “Today in the Sky,”
USA Today, October 22, 2003
“Southwest Airlines may only be the nation’s sixth largest airline, but it doesn’t act like No. 6. In many ways, it may be No. 1. The grandfather
of the low-cost airline has set the pace and provided the model for the latest crop of low-fare carriers. …Southwest’s financial superlatives
in these days of airline bankruptcies are of chest-pounding stuff.” –Airline Financial News, December 4, 2003
SOUTHWEST AIRLINES CO.
P.O. Box 36611
Dallas, Texas 75235-1611
214.792.4000
1.800.I.FLY.SWA
southwest.com