Southwest Airlines 2000 Annual Report Download - page 8

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SOUTHWEST AIRLINES
OFFICIAL AIRLINE OF THE NHL
southwest.com
Revenue Passenger Miles (in millions) Passenger Load Factor
Southwest is the Official Airline of
the NHL and the NHLPA. For the
first time this year, we’re pointing
out to fans and Customers alike that
when it comes to major league
hockey, It’s Tougher Than It Looks.
In a series of commercials running
in prime-time sports, ordinary
people discover that hockey is
everything it’s cracked up to be, and
then some. Thanks to Southwest,
you can be there for all the action!
Southwest Airlines: Official Airline Of The NHL and the NHLPA.
27,083 28,355
31,419
36,479 42,215
0
10,000
20,000
30,000
40,000
50,000
1996 1997 1998 1999 2000
66.5%
63.7%
66.1%
69.0%
70.5%
62%
64%
66%
68%
70%
72%
1996 1997 1998 1999 2000