Southwest Airlines 2000 Annual Report Download - page 14

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Several years ago, Southwest picked the perfect
pitchman for our Major League Baseball sponsorship
— the legendary Nolan Ryan. Customers who won our
Dream Team Sweepstakes got a chance to play ball
with this modern-day hero.
Average Daily Departures Revenue Passengers Carried
(In millions)
2,136 2,268 2,334 2,550 2,700
0
500
1,000
1,500
2,000
2,500
3,000
1996 1997 1998 1999 2000
Take us out to the ball game! Last
year, Nolan Ryan was inducted
into the Baseball Hall of Fame. To
celebrate, Southwest dedicated a
signature Boeing 737 in his
honor, the Nolan Ryan Express.
On hand for the festivities were
thousands of avid fans and loyal
Southwest Customers. Caps off
to this living legend, who
dedicated his entire career to
bringing out the kid in all of us!
49.6 50.4
52.6
57.5
63.7
40
50
60
70
1996 1997 1998 1999 2000