Southwest Airlines 2000 Annual Report Download - page 5

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We will commence service to West Palm Beach on January 21, 2001, and expand our
available seat mile capacity by approximately 11 percent for the year.
The year 2000, and particularly its fourth quarter, proved to be a very trying time for much of
the airline industry but a triumphant time for the “fans” of Southwest, our Employees —
Shareholders — Customers. This championship performance was produced by our
Employees’ diligent dedication to maintaining low costs, and thus low fares, and to providing
high-spirited and winning Customer Service to themselves and to our passengers. The unity,
altruism, and results-oriented focus of our People are both my joy and my pride as we enter our
30th year of commercial air service — and as we herald the commencement of the millennium
with our new “Canyon Blue” exteriors and “Canyon Blue” and “Saddle Tan” full-leather interiors
on our growing fleet of aircraft. We have introduced a new aesthetic for a new millennium, and
an integral part of its purpose is to refresh and honor our People who, without doubt, are the
Greatest Generation in the History of the Airline Industry!
Most sincerely,
Herbert D. Kelleher
Chairman, President, and Chief Executive Officer
January 20, 2001