Southwest Airlines 2000 Annual Report Download - page 3

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For some years now, Southwest Airlines has been the proud sponsor of some of America’s
greatest sports. The reason is simple: We believe that winning is a team effort. No quarterback
can win a game without a powerful line and an agile backfield. No pitcher can win a game
without a fleet infield and
No three-point shooter
a far-ranging outfield.
can win a game without
a rebounding frontcourt. No slapshot artist can win a game without a fearless goalie. No
airline can be profitable without everyone on the team flying in formation. For 28 years in a
row, Southwest has posted winning seasons. This year is no exception, thanks to the hard
work, dedication, and winning spirit of Team Southwest. Here’s to the winners! Again.
SOUTHWEST AIRLINES CO. is the nation’s low-fare, high Customer Satisfaction airline. We primarily serve
shorthaul city pairs, providing single-class air transportation, which targets the business commuter as well as
leisure travelers. The Company, incorporated in Texas, commenced Customer Service on June 18, 1971, with
three Boeing 737 aircraft serving three Texas cities — Dallas, Houston, and San Antonio. At yearend 2000,
Southwest operated 344 Boeing 737 aircraft and provided service to 58 airports in 29 states throughout the
United States. Southwest has the lowest operating cost structure in the domestic airline industry and
consistently offers the lowest and simplest fares. Southwest also has one of the best overall Customer Service
records. LUV is our stock exchange symbol, selected to represent our home at Dallas Love Field, as well as the
theme of our Employee and Customer relationships.