Southwest Airlines 1998 Annual Report Download - page 3

Download and view the complete annual report

Please find page 3 of the 1998 Southwest Airlines annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 69

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69

3
SOUTHWEST AIRLINES CO. ¤ SIX STORIES OF FREEDOM
Freedom means many things to many people.
For some of our Customers, Southwest’s legendary low
fares provide the financial freedom to fly. For others, our
frequent flights grant the freedom to fly virtually any time
they choose. For still others, our coast-to-coast
destinations offer the freedom to fly from California to
Florida, and from the Canadian border to the southern
tip of Texas. The stories of what this newfound freedom
accords our Customers are very heartwarming.
Here are Six Stories of Freedom.
Southwest Airlines Co. is the nation’s low-fare, high customer satisfaction airline. We
primarily serve shorthaul city pairs, providing single-class air transportation, which
targets the business commuter as well as leisure travelers. The Company, incorporated
in Texas, commenced Customer Service on June 18, 1971, with three Boeing 737
aircraft serving three Texas cities – Dallas, Houston, and San Antonio. At yearend
1998, Southwest operated 280 Boeing 737 aircraft and provided service to 53 airports
in 26 states throughout the United States. Southwest has the lowest operating cost
structure in the domestic airline industry and consistently offers the lowest and simplest
fares. Southwest also has one of the best overall Customer Service records. LUV is our
stock exchange symbol, selected to represent our home at Dallas Love Field, as well
as the theme of our Employee and Customer relationships.