Southwest Airlines 1998 Annual Report Download - page 23

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Please find page 23 of the 1998 Southwest Airlines annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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23
SOUTHWEST AIRLINES CO. ¤ SIX STORIES OF FREEDOM
To Mike Young, freedom means being able to do things the
way you want. Like decorating a restaurant with car parts
and serving up plates of burritos as big as your face. So
when it came time to expand the funky dining experience
to folks who’d never experienced it, he and his partner
came up with a pretty simple business plan. Only expand
to cities that Southwest flies to. That way, managers are
free to fly from one restaurant to another at a moment’s
notice. And still have the cash for a round of margaritas.