Southwest Airlines 1998 Annual Report Download - page 10

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10
SOUTHWEST AIRLINES CO. ¤ SIX STORIES OF FREEDOM
Our fare structure is simple, reliably low, and easy to understand. In fact, even our
discounted, restricted tickets are “Customer friendly” as they are reusable without a
rebooking fee. Finally, we make buying a seat on Southwest more convenient with our
Ticketless Travel. Approximately 70 percent of our Customers now fly Ticketless.
Revenue Passenger Miles (in millions)
Passenger Load Factor
21,611 23,328
27,083 28,355
31,419
0
20,000
40,000
94 95 96 97 98
67.3% 64.5% 66.5% 63.7% 66.1%
0%
40%
80%
94 95 96 97 98