Sara Lee 2009 Annual Report Download - page 6

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4Sara Lee Corporation
256 years young
With its origins dating back to 1753, our Douwe
Egberts brand has a rich history of roasting superb
coffee. Today, people can enjoy Douwe Egberts
coffee any way they like it – at home or away from
home, hot or cold, black or flavored, espresso or
cappuccino – which makes Douwe Egberts coffee
not only rich in history, but also in quality and taste.
Small in size, big in convenience and taste
Sara Lee has a great innovation track record
in coffee, and we’re at it again with our new
Maison du Café L’Or Pépites D’Arôme product
that was launched in France. Instead of using
scoops of coffee for drip-filter machines, this
exciting new product comes in bean-shaped
doses of compressed coffee. One bean is good
for one cup, so it allows for easy measuring and,
equally important, delicious coffee because the
bean also improves the taste profile.
Brazilian coffee opportunity
Brazil is a large coffee consuming country and
its coffee market is still growing. Sara Lee recog-
nized this opportunity, first entering the Brazilian
coffee market in 1998. Today, Sara Lee has the
leading market position in Brazil with the Café
Pilão brand, a position the company further
strengthened through its acqui sition of the
Café Moka coffee business.
Senseo… sensational
Ever since it was introduced in the Netherlands
in 2001, Senseo single-serve coffee has been a
runaway success for Sara Lee and its business
partner Royal Philips Electronics. The new Senseo
Latte Select coffee maker, introduced in the
Netherlands and Belgium in fiscal 2009, lets
consumers brew cappuccinos and lattes with
fresh milk at the touch of a button.
Slam dunkin’
Sara Lee Foodservice is successfully partnering
with Dunkin’ Donuts to be the exclusive provider
of Dunkin’ Donuts coffee to foodservice customers
across the United States. This exciting agreement
gives Sara Lee the right to sell and market Dunkin’
Donuts coffee to offices and cafeterias, proving
that America Runs on Dunkin’®
.