Saab 2015 Annual Report Download - page 4

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• Profitable growth: Effective project
execution, focused marketing invest-
ments and winning new orders.
• Performance: Efficient, functional
processes, strong leadership, global
research and development.
• Portfolio: Focus on core areas,
market-driven renewal, international
focus and sustainable innovations.
• People: Talent recruitment, skills
development, increased diversity
and performance-driven culture.
STRATEGY
For more information
on Saab’s strategy,
see pages 12–29.
ON LOCATION CLOSE TO
CUSTOMERS
Saab has a strong local presence in a number
of key markets. They are divided into five
market areas: Nordic & Baltic, Europe, Middle
East & Africa, North America, Latin America
and Asia Pacific.
LATIN AMERICA
NORTH AMERICA
SWEDEN
AFRICA
REST OF
EUROPE
ASIA
42
18
2
20
9
AUSTRALIA,
ETC
3
Geographical
distribution
of Saab’s sales
2015