Rayovac 2014 Annual Report Download - page 7
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Leading Market Share and Competitive Brands
Spectrum Brands is a market leader with top three global positions across our key product categories. Our leading market positions enable our Company to
obtain favorable shelf space and additional product listings with major retailers as well as maintain strong brand awareness and image among consumers.
In addition, the market position facilitates both retailer and consumer acceptance of new product offerings. Most Spectrum Brands products are positioned
as value brands, enabling our Company to benefi t from consumers’ increasing focus on value around the world.
Note: All market size and market position information is per
Company estimates and industry data as of November 2014.