Rayovac 2014 Annual Report Download - page 15

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Our diversified global branded consumer products have positions in seven major product categories:
consumer batteries, small appliances, pet supplies, electric shaving and grooming, electric personal care, home
and garden controls, and hardware and home improvement. Our chief operating decision-maker manages the
businesses in four vertically integrated, product-focused reporting segments: (i) Global Batteries & Appliances,
which consists of our worldwide battery, electric shaving and grooming, electric personal care, and small
appliances primarily in the kitchen and home product categories (“Global Batteries & Appliances”); (ii) Global
Pet Supplies, which consists of our worldwide pet supplies business (“Global Pet Supplies”); (iii) Home and
Garden Business, which consists of our home and garden and insect control business (the “Home and Garden
Business”); and (iv) Hardware & Home Improvement, which consists of residential locksets and builders
hardware and plumbing products (“Hardware & Home Improvement”). Management reviews our performance
based on these segments. For information pertaining to our business segments, see Note 11, “Segment
Information” of Notes to Consolidated Financial Statements, included in this Annual Report on Form 10-K for
further information on our operating segments.
Global and geographic strategic initiatives and financial objectives are determined at the corporate level.
Each business segment is responsible for implementing defined strategic initiatives and achieving certain
financial objectives and has a general manager responsible for sales and marketing initiatives and the financial
results for all product lines within that business segment.
Our operating performance is influenced by a number of factors including: general economic conditions;
foreign exchange fluctuations; trends in consumer markets; consumer confidence and preferences; our overall
product line mix, including pricing and gross margin, which vary by product line and geographic market; pricing
of certain raw materials and commodities; energy and fuel prices; and our general competitive position,
especially as impacted by our competitors’ advertising and promotional activities and pricing strategies.
Our Products
We compete in seven major product categories: consumer batteries, small appliances, pet supplies, electric
shaving and grooming, electric personal care, home and garden controls, and hardware and home improvement.
Our broad line of products includes:
• consumer batteries, including alkaline and zinc carbon batteries, rechargeable batteries and chargers,
hearing aid batteries, other specialty batteries and portable lighting products;
• small appliances, including small kitchen appliances and home product appliances;
• pet supplies, including aquatic equipment and supplies, dog and cat treats, small animal foods, clean up
and training aids, health and grooming products and bedding;
• electric shaving and grooming devices;
• electric personal care and styling devices;
• home and garden control products, including household insect controls, insect repellents and
herbicides; and
• hardware and home improvement products, including residential locksets, builders hardware and
plumbing products.
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