Rayovac 2013 Annual Report Download - page 6

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LEADING GEOGRAPHIC MARKET POSITION
Global Perspective, Local and Regional Focus
Leveraging the Spectrum Value Model, we are well-positioned to build on our successful business strategy with our broad portfolio of largely replacement,
home-based and non-discretionary products used by consumers worldwide in their everyday lives. Innovative umbrella or hero products launching around
the world are adding a new dimension to market growth. Regional and local market expansion will be driven by a mix of more retailers, more countries, more
listings, more categories, and more channels, including more resources to help customers grow their e-commerce presence. Targeted growth opportunities
exist for all of our businesses in our large and stable North American home market. With best-in-class global R&D, new product development (NPD) and
continuous improvement (CI) platforms, our Company continues pursuit of numerous geographic expansion opportunities. Western and Eastern Europe
remain compelling growth territories for our consumer battery, personal care, home appliance, and companion animal products. In Latin America, with its
favorable macroeconomic trends and higher population growth rates, Spectrum Brands is expanding its personal care and home appliances businesses
and mapping plans for more rapid pet supplies expansion. Our Company’s newest business, Hardware & Home Improvement, is focused on accelerated
growth in Latin America and in China and other emerging Asian economies, with an eye to entering a large, new market in Europe.
FY2013 Net Sales*
*Pro forma as if the HHI acquisition was completed at the beginning of FY2013.
Note: All market size and market position information is per
Company estimates and industry data as of December 2013.