Rayovac 2013 Annual Report Download - page 14
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Our Products
We compete in seven major product categories: consumer batteries; small appliances; pet supplies; electric
shaving and grooming; electric personal care; home and garden controls; and hardware and home improvement.
Our broad line of products include:
• consumer batteries, including alkaline and zinc carbon batteries, rechargeable batteries and chargers,
hearing aid batteries, other specialty batteries and portable lighting products;
• small appliances, including small kitchen appliances and home product appliances;
• pet supplies, including aquatic equipment and supplies, dog and cat treats, small animal foods, clean up
and training aids, health and grooming products and bedding;
• electric shaving and grooming devices;
• electric personal care and styling devices;
• home and garden control products, including household insect controls, insect repellents and
herbicides; and
• hardware and home improvement products, including residential locksets, builders hardware and
plumbing products.
Net sales of each product category sold, as a percentage of net sales of our consolidated operations, is set
forth below.
Percentage of Total Company
Net Sales for the Fiscal Year Ended
September 30,
2013 2012 2011
Consumer batteries ................................................. 23% 29% 30%
Hardware and home improvement products .............................. 21% —% —%
Small appliances ................................................... 18% 24% 24%
Pet supplies ....................................................... 15% 19% 18%
Home and garden control products ..................................... 10% 12% 11%
Electric shaving and grooming products ................................ 7% 8% 9%
Electric personal care products ........................................ 6% 8% 8%
100% 100% 100%
Consumer Batteries
We market and sell a full line of alkaline batteries (AA, AAA, C, D and 9-volt sizes) to both retail and
industrial customers. Our alkaline batteries are marketed and sold primarily under the Rayovac and VARTA
brands. We also manufacture alkaline batteries for third parties who sell the batteries under their own private
labels. Our zinc carbon batteries are also marketed and sold primarily under the Rayovac and VARTA brands
and are designed for low and medium drain battery powered devices.
We believe that we are currently the largest worldwide marketer and distributor of hearing aid batteries. We
sell our hearing aid batteries through retail trade channels and directly to professional audiologists under several
brand names and private labels, including Beltone, Miracle Ear and Starkey.
We also sell Nickel Metal Hydride (NiMH) rechargeable batteries and a variety of battery chargers under
the Rayovac and VARTA brands.
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