Rayovac 2002 Annual Report Download - page 16

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RECHARGEABLES ARE DRIVING GROWTH
IN BATTERY CATEGORY
RECHARGEABLES
DOLLAR SALES**
’99 ’00 ’01 ’02
32% THREE YEAR CAGR*
NiMH
DOLLAR SALES**
’99 ’00 ’01 ’02
116% THREE YEAR CAGR*
• Rechargeable batteries are the fastest growing segment of the overall battery market
• Nickel Metal Hydride (NiMH) batteries are the most popular rechargeables
• High-tech digital cameras are spurring the growth of NiMH rechargeable batteries
• Rayovac is the number-one-selling rechargeable brand in the U.S.
* Compound Annual Growth Rate
**A.C. Nielsen