Rayovac 2001 Annual Report Download - page 9
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The rechargeable battery market
presents tremendous growth opportunities
for Rayovac, the top-selling brand.
The U.S. retail rechargeable battery market represents approximately $100 million in annual sales,
a total that is expected to double by 2005.
Rechargeable battery sales increased 44 percent during 2001, making rechargeables the fastest
growing segment of the overall battery market.
Rayovac has a 77 percent market share of the U.S. rechargeable battery market.
Unit Share Gains—U.S.
Rayovac’s Dramatic
6
Rayovac 2001
Share Point Market
1996 2001 Gain Position
Alkaline 11% 15% +4 #3
Heavy Duty 46% 58% +12 #1
Rechargeable 66% 77% +11 #1
Total General Battery 14% 19% +5
Hearing Aid 50% 60% +10 #1