Rayovac 2001 Annual Report Download - page 5
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To say that Rayovac Corporation has come a long way in the last five
years is a vast understatement. In 1997, when we made our public
debut on the New York Stock Exchange, we were a distant number
three in the battery industry. Recognizing the Company’s considerable
potential, our management team implemented a strategic plan to
improve financial performance, drive sustainable organic growth, and
create a more valuable enterprise for our shareholders. In the process,
To Our Shareholders:
we literally reshaped Rayovac, building
the brand, improving merchandising and
packaging, expanding distribution, grow-
ing market share, rationalizing manufac-
turing facilities, slashing production costs,
increasing capacity, refining our supply
chain, consolidating purchasing, integrating
our information systems and creating a
results-oriented, entrepreneurial culture.
All the while, we persistently sought to
stake a broader claim in a business
already dominated by several large
corporate competitors.
That was then.
This is now.
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Rayovac 2001