Rayovac 2001 Annual Report Download - page 15

Download and view the complete annual report

Please find page 15 of the 2001 Rayovac annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 21

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21

In Latin America, we gained leading retailers Ahold, Makro and Jumbo.
Rayovac’s strategy of helping retailers
grow sales and profits, while offering
quality products at a value
price is a winning proposition.
2001 Market
Unit Share Gain Position
37% +5 pts #1
9% +8 pts #3
General Battery 29% +6 pts #2
Source: Management Estimates (Excluding Brazil)
Zinc Carbon
Alkaline
12
Rayovac 2001
Latin America
Shares Increasing