Rayovac 2001 Annual Report Download - page 11
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Rayovac is the world leader in
hearing aid battery sales, and has
more hearing aid battery patents
than all of our competitors combined.
Baby Boomers Are Aging. . .
< 35 35-54 55+ US Avg.
2.0%
4.1%
5.6%
16.2%
• Sales of hearing aid batteries are approximately $600 million world-
wide and approximately $200 million in the U.S.
• The market segment of consumers older than 55 is expected to grow
by more than 16 percent between 2000 and 2006.
Growth
of U.S. Population by Age (2000–2006)
8
Rayovac 2001
Approximately 28 million people suffer from some form of hearing loss.
Yet, only 6+ million people wear hearing aids.