Rayovac 2001 Annual Report Download

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2001 Annual Report

Table of contents

  • Page 1
    2001 Annual Report

  • Page 2
    ... We Are Rayovac's Mission is to deliver our industr y's most powerful solutions to consumers, customers, employees and shareholders. Rayovac's Vision is to become a technolog y-focused, mar ket-driven, global consumer products company. Table of Contents Editorial Contents 1 Fiscal 2001 Highlights...

  • Page 3
    ...one selling brand in the world, with a 60 percent market share. Rayovac Offers New Charger Technology Rayovac is the number-one selling rechargeable brand in the U.S., and has launched the world's first one-hour charger for high-capacity, 1600 mAh, Nickel Metal Hydride (NiMH) rechargeable batteries.

  • Page 4
    ... basis points • Introduced the world's first one-hour charger for high-capacity, 1600 mAh, rechargeable Nickel Metal Hydride (NiMH) batteries • Developed a new zinc air battery that combines long life and unprecedented power for hearing aids used by the severely hearing impaired 1 Rayovac 2001

  • Page 5
    ... a strategic plan to improve financial performance, drive sustainable organic growth, and create a more valuable enterprise for our shareholders. In the process, To Our Shareholders: we literally reshaped Rayovac, building the brand, improving merchandising and packaging, expanding distribution...

  • Page 6
    Front: Kent J. Hussey, President and Chief Financial Officer David A. Jones, Chairman and Chief Executive Officer Back Left: Kenneth V. Biller, Executive Vice President of Operations Merrell M. Tomlin, Executive Vice President of Sales Back Right: Luis A. Cancio, Executive Vice President of Latin ...

  • Page 7
    Rayovac's management team is keenly focused on driving sales and prof itability, maximizing investment return and boosting shareholder value. Revenue Growth Year Over Year Change [In Millions] CAGR CAGR = 4 Year Compound Annual Growth Rate Adjusted Operating Income Year Over Year Change [In ...

  • Page 8
    ... industry accolades for our consistent delivery of superior customer service. These collective factors drove marked growth in our core business, as measured by increased sales in alkaline, rechargeable and hearing aid batteries. At the same time, we took steps to position ourselves for improved...

  • Page 9
    ... Alkaline Heavy Duty Rechargeable Total General Battery Hearing Aid 11% 46% 66% 14% 50% 15% 58% 77% 19% 60% +4 +12 +11 +5 +10 #3 #1 #1 #1 The U.S. retail rechargeable battery market represents approximately $100 million in annual sales, a total that is expected to double by 2005. Rechargeable...

  • Page 10
    ... sales are growing three times faster than alkaline batteries. In 2001, Rayovac revolutionized the rechargeable battery category by introducing the world's first one-hour Nickel Metal Hydride (NiMH) battery charger and new long-lasting, high-capacity NiMH rechargeable batteries. Our one-hour NiMH...

  • Page 11
    Rayovac is the world leader in hearing aid batter y sales, and has more hearing aid batter y patents than all of our competitors combined. Growth Baby Boomers Are Aging... of U.S. Population by Age (2000-2006) 16.2% • Sales of hearing aid batteries are approximately $600 million wor ldwide and ...

  • Page 12
    ... packaging solutions add tangible value to both retailers and consumers. aid battery patents than the total held by all of our competitors combined. In 2001, we advanced our leadership position with the development of a new zinc air hearing aid battery that offers unprecedented power for the "high...

  • Page 13
    Our alkaline batteries last more than 50 percent longer today than they did in 1997. Expanded Retail Distribution Rayovac Is the #1 General Battery Brand in the Mass Merchandiser Channel 1996 2001 Rayovac U.S. Distribution Out lets Have Tripled Number of Outlets 88,000 Future Opportunities 46% ...

  • Page 14
    ...toy retailer, now sell Rayovac products. And Wal-Mar t, the world's largest retailer, recently selected Rayovac to produce private-label AA and AAA batteries for Wal-Mart's 26,000 checkouts chainwide. During 2001, Latin American retailers also continued to buy into Rayovac Maximum Alkaline batteries...

  • Page 15
    ... y of helping retailers grow sales and prof its, while offering quality products at a value price is a winning proposition. Shares Increasing Latin America 2001 Unit Share Gain Zinc Carbon Market Position 37% 9% +5 pts +8 pts +6 pts #1 #3 #2 Alkaline General Battery 29% Source: Management...

  • Page 16
    ...opportunities in Europe. • We are actively seeking to spur growth by acquiring attractive regional/ specialized battery companies that align effectively with our existing business. • We have the momentum to continue to grow market share, particularly in the alkaline, rechargeable and hearing aid...

  • Page 17
    Our success over the last f ive years aff irms that we have the potential to enhance shareholder value and maintain our historic growth levels into the future. 14 Rayovac 2001

  • Page 18
    ... the industr y's most technologically advanced products, including the next generation of zinc air batteries as well as a new NiMH rechargeable battery and charger system. • We have an exceptional, highly motivated senior management team that is driven by performance-based incentives and guided by...

  • Page 19
    ..., Information Services Vice President, Managing Director of Europe Vice President of Purchasing Vice President of Human Resources Vice President, Secretary and General Counsel Vice President and General Manager, Global Hearing Aid Vice President of Finance Vice President of Sales 16 Rayovac 2001

  • Page 20
    ... North America Madison, Wisconsin Fennimore, Wisconsin Portage, Wisconsin Middleton, Wisconsin Fresno, Califor nia La Vergne, Tennessee Bentonville, Arkansas Wilmington, Delaware Naples, Flor ida Boca Raton, Flor ida Mississauga, Ontar io Rayovac Corporation Latin America Buenos Aires, Argentina...

  • Page 21
    Rayovac Corporation World Headquarters 601 Rayovac Drive Madison, Wisconsin 53711-2497 www.rayovac.com