Polaris 2011 Annual Report Download - page 9

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IN NORTH AMERICA
POWERSPORTS
NO.1
HONDA
HARLEY DAVIDSON
YAMAHA
KAWASAKI
CAN AM / SKI DOO
SUZUKI
ARCTIC CAT
JOHN DEERE
OTHERS
2005 2006 2007 2008 2009 2010 2011
MVP DRIVES DOWN DEALER INVENTORY LEVELS
Our Max Velocity Program, which allows dealers to order more
frequently, requires less on-hand dealer inventory to meet
consumer demand, resulting in North American dealer inventory
levels declining 37 percent since2008.
DEALER INVENTORY DOWN
37
MOTORCYCLES
We became a more formidable competitor in the
heavyweight motorcycle segment in 2011 with the
acquisition of Indian Motorcycle Company. With
Victory and Indian—two quintessential American
brands—we can create a stronger, more profitable
dealer network and leverage infrastructure
economies of scale to accelerate our On-Road
Vehiclesbusiness.
PERCENT POWERSPORTS VEHICLE MARKET SHARE
SIDEBYSIDE INDUSTRY DATA IS ESTIMATED
5