Polaris 2011 Annual Report Download - page 3

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GROSS PROFIT MARGIN PERCENTAGE CASH FLOW PROVIDED
(IN MILLIONS) RETURN ON AVERAGE
SHAREHOLDER EQUITY
Polaris Industries Inc. designs, manufactures and markets innovative, high-quality, high-performance
motorized products including: all-terrain recreational and utility Off-Road Vehicles (ORVs),
which include ATVs and side-by-sides; Snowmobiles; On-Road Vehicles, including Motorcycles
and Small Electric Vehicles; and related Parts, Garments and Accessories (PG&A).
PERCENT OF SALES
69%
PERCENT OF SALES
5%
SALES BY PRODUCT
OFFROAD VEHICLES SNOWMOBILES ONROAD VEHICLES
YEAR ENDED DECEMBER 31 (IN MILLIONS)
32 48 79
INCREASE FROM
2010 TO 2011 INCREASE FROM
2010 TO 2011 INCREASE FROM
2010 TO 2011
PERCENT OF SALES
%
POLARIS AT A GLANCE
SCORECARD
2009
2010
2011
51
59
52
2009
2010
2011
$193
$303
$298
2009
2010
2011
26.6
27.9
25.1
2009
2010
2011
$1,021
$1,823
$1,376 $82
$53
$146
2009
2010
2011
$189
$179
$280
2009
2010
2011