Polaris 2011 Annual Report Download - page 10
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THROUGH A COMBINATION OF ORGANIC
AND INORGANIC STRATEGIES, WE’RE
MOVING INTO ADJACENT VEHICLE MARKETS
TO DIVERSIFY OUR PRODUCT BASE AND
MAKE US A STRONGER COMPANY.
OUR SMALL
ELECTRIC VEHICLES
BUSINESS MADE
several strategic investments
in 2011, including acquiring the
low-speed vehicle leader Global
Electric Motorcars LLC (GEM).
GEM brings us an established
position in the North American
low-emission small vehicles market.
Since the acquisition closed, we
have increased distribution by
25 percent, moved production to
our facility in Iowa and successfully
launched model year 2012
GEMproducts.
WE GAINED A FOOTHOLD INTO THE ON-ROAD
LIGHT-DUTY HAULER VEHICLES MARKET
with the acquisition of Goupil Industrie SA, a privately owned
French manufacturer. The company’s established product line,
history of profitable growth and segment-leading European
presence will help us realize the long-term growth potential of
the global small electric vehicles market.
ELECTRIC
GROWTH THROUGH ADJACENCIES
SMALL VEHICLES MARKET SIZE
LIGHT-DUTY HAULERS
(GOUPIL)
(GEM)
FLEET GOLF CARTS
$4+ BILLION GLOBAL SMALL VEHICLES MARKET
PEOPLE MOVERS
OTHER
6