Polaris 2011 Annual Report Download - page 12

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SEVERAL YEARS AGO, WE BEGAN A CONCENTRATED
EFFORT TO GROW INTERNATIONAL SALES. OUR 2011
INTERNATIONAL PERFORMANCE REFLECTS THE SUCCESS
OF THAT INITIATIVE: A RECORD 39 PERCENT SALES
INCREASE, WITH GROWTH IN EVERY GEOGRAPHIC REGION.
GROWTH BY REGION
CORPORATE HEADQUARTERS POLARIS INTERNATIONAL SUBSIDIARIES
Our strength across the globe continued in 2011, with international sales outside North America now representing 16 percent of overall Polaris revenue.
Asia Pacific and Latin America were our fastest-growing global regions, and the long-term prospects for these areas are extremely encouraging.
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LATIN AMERICA
ASIA PACIFIC
EMEA
UNITED STATES
SUBSIDIARIES
DISTRIBUTORS
COUNTRIES
30
,000
43
INDEPENDENT
DEALERS
4
47
+
CANADA
32
37
33
OUTSIDE NORTH AMERICA WITH
MIDTEENS PERCENT MARKET SHARE
NUMBER 1 IN MARKET SHARE IN
OFFROAD
VEHICLES
INTERNATIONAL SNOWMOBILE SALES ACCELERATED IN 2011
Snowmobile sales jumped more than 60percent internationally in 2011,
particularly in Russia where snowmobile sales grew more than 100percent.
NO.1
POLARIS INTERNATIONAL
GLOBAL MARKET LEADERSHIP
INTERNATIONAL SALES UP
TO $424 MILLION IN 2011
39
8