Pepsi 2011 Annual Report Download - page 16

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The
Power
of
One
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which gives us critical competitive advantages.
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people buy a salty snack they also buy a refreshment beverage,
so we can capitalize on the leading positions of our iconic brands in
both categories to drive the purchase of our snacks and beverages
together. As we grow globally, this idea is more powerful
than ever. In 2012, we intend to improve our country positions
through a decided focus on cross-category promotions and
co-merchandising initiatives.
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aim to double our productivity in the next few years vs. 20. To
increase eciencies and speed across the system while reducing
costs, we are developing common global processes in product
development, supply chain, operations and global procurement.
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areas, including sales, nance and IT.

PepsiCo, Inc.  Annual Report