Pepsi 2011 Annual Report Download - page 14

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Innovating
Globally
Through innovation, we bring new experiences to our consumers, providing
fun, refreshment and nutrition. Innovation also drives our expansion globally,
as we develop our businesses and grow our position country by country.
In 20, we achieved a signicant milestone, with approximately
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from developing and emerging markets. We drove this success by recognizing
that we have to win one consumer at a time, striking the right balance
between global scale and local relevance.
Importantly, we also continued to build our research and development
capabilities as well as to strengthen new platforms for growth in global
categories such as grain snacks.
The Gatorade G Series, which
provides fuel to athletes
before, during and after their
workouts and competitions, is
expanding outside the U.S. —
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Canada and the U.K.
The fastest-growing cola in North
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volume in the U.K., France, Australia
and Japan, among other markets.
Lay’s growth in 20 was driven by
expansion in many local markets, including
Russia, where Lay’s has become the
number one snack brand. For our Russian
consumers, we created Lay’s pickled
cucumber, which delivered strong volume
growth in 20.
Quaker cookies, developed
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made and sold in the U.S.,
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
PepsiCo, Inc.  Annual Report