Pepsi 2005 Annual Report Download - page 11

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Smart Spot Products Contribute to Healthier Choices
In 2004, PepsiCo launched the Smart Spot symbol, the first-of-its-kind designation that makes
it easier for consumers to identify PepsiCo products which can contribute to healthier lifestyles.
And in 2005, our Canadian business introduced a similar program to consumers.
Products with the Smart Spot designation in the United States meet nutrition criteria based on
authoritative statements from the U.S. Food and Drug Administration (FDA) and the National
Academy of Sciences. Those criteria define limits for fat — including saturated and trans fats —
cholesterol, added sugar and sodium. The criteria also are used to identify products formulated to
have specific health or wellness benefits, or products reduced in calories or ingredients such as
fat or sugar. For more information visit www.smartspot.com.
Our Commitment to Promoting Healthier Lifestyles
As a leading food and beverage company, we believe we have a role in supporting programs that
help consumers with the “calories out” side of the equation as well.
The PepsiCo S.M.A.R.T. lifestyle program involves five simple steps for healthier living. The
S.M.A.R.T. program is supported with a national advertising campaign. And in 2006, PepsiCo
plans to build 12 Smart Spot playgrounds in inner city locations across the county. Our goal is
to support more active lifestyles for families and kids — and get them to “move more.”
Impacting Local Communities
PepsiCo is proud to be the national presenting sponsor of America On the Move (AOM), a
national program dedicated to helping individuals, families and communities make positive
changes to health and quality of life. AOM recommends taking 2,000 more steps and
consuming 100 fewer calories a day to stop weight gain.
Working with AOM, PepsiCo has partnered with the National Urban League and the National
Council of La Raza to address common health concerns that affect African Americans and
Latinos. Both organizations are tailoring AOM’s approach to help people initiate and maintain
meaningful and measurable behavior changes that support healthy eating and active living habits.
In Mexico, the PepsiCo Foundation has partnered with Fundación Actívate to pilot Activa2,
an energy balance program for youth which encourages healthy eating habits and exercise.
Our Commitment to Schools and Educators
Schools want to provide children with the right food and beverage choices, too. That’s why
PepsiCo provides a wide range of offerings in schools, including Smart Spot products in particular.
New products that are appropriate for kids are being introduced first in schools — products like
reduced-fat Baked! Cheetos snacks. We are working with our bottlers and vending distributors to
establish guidelines on school offerings, again with an emphasis on Smart Spot products.
To help educate kids about energy balance, PepsiCo and America On the Move developed
a lesson plan called Balance First. This program reached 3 million elementary age students in
2004. In 2005, we continued to distribute the lesson plans to elementary schools. And in
partnership with Discovery Education, we’ve distributed the Balance First program to 15,000
middle schools in the United States — virtually every middle school in the nation.
In partnership with the American Beverage Association, PepsiCo and other industry members
developed a school vending policy aimed at providing lower-calorie and/or nutritious beverages
and limiting the availability of soft drinks in schools.
Children in Washington
D.C. say thank you for
their new Smart Spot
playground.