Papa Johns 1999 Annual Report Download - page 11

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Life-long customer loyalty begins with providing a great customer
experience: Is every restaurant making a superior-quality, traditional
pizza? Do our restaurant team members and delivery drivers act
like ambassadors of the brand? Is the pizza delivered hot and in a
reasonable amount of time? If we do these things right, we build trust
with our customers and they come back to patronize Papa John’s.
Our momentum in the marketplace is confirmed
by CREST industry sales and traffic numbers.
CREST is the leading independent marketing
research firm in the restaurant industry.
For the twelve months ended August 1999, our
sales were up 34 percent, while the pizza category
as a whole (including the independents) was up
8 percent and the other three big chains were
up a combined 4 percent.
Traffic counts at our restaurants were also up 29 percent for the
same twelve-month period. The pizza category as a whole was up
4 percent, while the other big chains’traffic declined 1 percent.
Papa John’s Original Dough – Made daily in our
quality control centers from high protein Hard
Red Spring Wheat flour and clear-filtered water.
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