Olympus 2014 Annual Report Download - page 3

Download and view the complete annual report

Please find page 3 of the 2014 Olympus annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 60

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60

Olympus develops its operations in three core business domains. The Scienti c Solutions
Business continues to re ne the optical technologies Olympus has treasured since its founding.
The Imaging Business drives advanced research on electronic imaging technologies.
The Medical Business, meanwhile, grows by leveraging the technologies of these two
businesses. The technologies developed through these businesses are the greatest strength
of Olympus, and it is this strength that enables us to make world-class products.
Our Business
Our Business Domain and Key Technologies
OLYMPUS OM-D E-M10
mirrorless camera
OLYMPUS STYLUS TG-3
Tough compact digital camera
OLYMPUS PEN E-P5
mirrorless camera
Imaging
Driver of optical
and imaging technologies
Medical
Driver of profi t
and growth
Optical Technology
Optical Measurement Technology /
Advanced Optical Technology /
Next-Generation Optical Design Technology
Electronic Imaging Technology
Imager Technology / Key Digital Imaging
Technology / High-Speed Communication
Technology / System LSI
Precision Technology
Precision Control Technology /
Precision Mounting Technology /
MEMS Technology / Miniature Devices
Biological Based Technology
Live Cell Analysis Technology /
Cell Separation, Cell Culture,
and Evaluation Technology /
Gene Transfer Technology
Key Technologies
Scientifi c Solutions Business
IX83 research inverted
microscope
OmniScan SX ultrasonic
phased array  aw detectors
IPLEX series industrial
videoscope
Medical Business
Universal upper digestive
videoscope (gastrointestinal
endoscope)
ITknife nano™ disposable,
high-frequency knife
(endotherapy device)
THUNDERBEAT (integrated
with both Advanced Bipolar
and Ultrasonic Energy)
70% No. 1
Gastrointestinal endoscope
market share (Global):
30%—40% No. 1
Biological microscope
market share (Global):
30%(*) No. 1
Mirrorless camera
market share (Japan):
Technological driver for creating sophisticated
electronic imaging technologies
In the camera operations of the Imaging Business, product development
cycles are short and competition is fi erce due to the presence of numer-
ous rivals. However, this business creates sophisticated electronic imaging
technologies that are of great benefi t to the other businesses. For example,
the digital imaging technologies from digital camera development were
used to evolve endoscopes from fi berscopes to videoscopes.
* Share of Japanese camera market in 2013 (Source: Olympus Corporation)
Imaging Business
Scientifi c Solutions
Driver of optical technologies
and growth
A technological foundation with a dominating global market
share and massive growth potential
Since developing the world’s fi rst practical gastrocamera in 1950,
Olympus has continued to create world-leading gastrointestinal endo-
scopes, thereby maintaining a dominating share of the global market.
These product development capabilities are supported by the optical
technologies and electronic imaging technologies that are born out of
microscopes and cameras.
In addition, we are applying the technologies accumulated through
gastrointestinal endoscope development to the surgical device fi eld in
order to expand the breadth of our product lineup to realize further growth.
Source of the optical technologies that arise from micro-
scopes and are then adapted to cameras and endoscopes
The Scientifi c Solutions Business encompasses the biological micro-
scope business. Olympus is the global market share leader in this
business, which it has conducted since its founding. It is also the source
of the optical technologies that represent a core competence. The
processing technologies used for the lenses of microscopes, their most
crucial component, are also used for making the camera lenses that
create pictures with stunning quality and the ultrasmall lenses attached to
the tips of thin endoscopes. Truly, these technologies are critical to the
mainstay products of all Olympus businesses.
3
OLYMPUS Annual Report 2014
2OLYMPUS Annual Report 2014