O'Reilly Auto Parts 2003 Annual Report Download - page 16

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page 14
We see opportunities that
make a difference.
Our customers have become accustomed to the many advantages of
shopping at O’Reilly Auto Parts. A friendly greeting within their
first five steps in the store, unparalleled availability of parts and our
knowledgeable parts professionals helping them find the right part for
the job are just a few of the reasons our customers keep coming back.
Our professional installer customers rely on the frequent clinics we
host, to educate them on the latest in automotive technology. We
also haveadedicated sales force that caters to their special needs. This
commitment coupled with an excellent track record of service has
earned us a reputation of being the “First Call” for professional installers.