O'Reilly Auto Parts 2002 Annual Report Download - page 8

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6O’Reilly Automotive
WE AT O’REILLY AUTOMOTIVE UNDERSTAND
WHAT IT TAKES TO MEET THESE INDUSTRY DEMANDS.
OUR COMPETITIVE ADVANTAGES ARE
DRIVEN BY OUR CULTURE.
O’REILLY CULTURE is more than just a slogan introduced to our team members
on the first day of orientation. Respect, honesty, teamwork, expense control, hard
work, professionalism, enthusiasm, excellent customer service, dedication and
a win-win attitude are values that our team embraces. Our team knows that to
reach our 2-4-Your Future goal, it will take every team member giving their best
in every aspect of the O’Reilly way.
Competitive Advantage:
STRATEGIC DISTRIBUTION
SYSTEMS
Our promise is to have the
right part for the right price
at the right time for all of
our customers.
Competitive Advantage:
DUAL MARKET STRATEGY
Our balanced approach to
servicing both do-it-yourselfers
and professional installers allows
us greater market penetration.
Competitive Advantage:
TEAM O’REILLY
Our team of professional parts
people are technically proficient
and provide expert assistance
to our customers.
O’REILLY CULTURE
Our culture defines
who we are and is
driven by our superior
customer service.