O'Reilly Auto Parts 2002 Annual Report Download - page 11

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2002 Annual Report 9
Our professional installer customers recognize the advantage of our broad
inventory availability, special pricing, knowledgeable store staff and fast delivery
service. Over 174 full-time sales specialists devote their time to the needs of our
professional installer customers to ensure that they are up to date with the latest
products, tools and equipment to meet the needs of their businesses.
Our DIY customers have grown to trust and rely on the quality and service
that they receive from our professional parts people. Not only are OReilly stores
conveniently located and provide a large inventory with a low-price guarantee,
but our team members provide friendly assistance, service and solutions to our
customers automotive needs. Our customers get quality parts and quality service,
before and after the sale at OReilly.
TEAM O’REILLY
All of the successes of 2002 are directly attributable to our team members.
Over 14,000 motivated and dedicated store, distribution center and management
team members give OReilly Automotive an overwhelming advantage over
the competition.
Every team member is exposed to the 10 values of the OReilly Culture:
respect, honesty, teamwork, expense control, hard work, professionalism,
enthusiasm, excellent customer service, dedication and a win-win attitude from the
first day of orientation, where they are instilled in them to be carried day to day.
Whether it is packing trucks on the shipping dock or testing a battery
for a valued customer, it takes hard work from every OReilly team member to
keep our customers coming back. Ongoing training and continuing education up
to ASE certification ensure that our team members are up to date with new
developments and changes in automotive technology. This extensive training
and commitment to the O’Reilly Culture is what makes our team members
Professional Parts People.