Nikon 2011 Annual Report Download - page 17

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The Imaging Company is focusing on the
expansion of market share in emerging
countries and Europe, strengthening its
procurement capabilities and shortening
product development lead times.
Review of the Fiscal Year Ended March 2011
In the fiscal year ended March 2011, the Imaging
Company achieved growth in unit sales across all
three main product categories—digital SLR cameras,
compact digital cameras and interchangeable
lenses—compared with the previous fiscal year.
As a result, despite the appreciation of the yen, the
segment sales amounted to ¥596,376 million (up
4.7% year on year), and operating income totaled
¥52,332 million (up 0.4% year on year). Regarding the
impact of the Great East Japan Earthquake, Sendai
Nikon Corporation, a manufacturing subsidiary within
the Imaging Company, sustained earthquake damage.
It is with extreme sadness that we must report that
the earthquake damage caused the deaths of
employees. Although operations at the company were
suspended temporarily, operations resumed once
again by the end of March 2011. Since the Imaging
Company has a very high ratio of overseas production
and sales, the impact on operating performance in
the fiscal year ended March 2011 was minor.
The market for digital SLR cameras continued the
growth trend of the previous fiscal year. Although
the delay in procurement of a particular electronic
component led to the emergence of an opportunity
loss, we grew sales, centered on the popular D3100
model, which was launched in September 2010, and
15Review of Operations
Priority Measures for the
Medium Term Management Plan
• Raise brand awareness and image to gain the
leading brand position in the imaging field
• Create markets by launching new generation
products and products in new domains
• Accelerate marketing in emerging countries
to be the top runner
• Strengthen procurement capabilities and
supply chains