Netgear 2012 Annual Report Download - page 99

Table of Contents NETGEAR, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
The Company conducts business across three geographic regions: Americas, Europe, Middle-East and Africa (“EMEA”)
and Asia Pacific
("APAC'). Net revenue by geography comprises gross revenue less such items as end-
user customer rebates and other sales incentives deemed to be a
reduction of net revenue per the authoritative guidance for revenue recognition, sales returns and price protection. For reporting purposes revenue is
attributed to each geographic region based on the location of the customer. The following table shows net revenue by geography for the periods
indicated (in thousands):
Long-lived assets, comprising fixed assets, are reported based on the location of the asset. Long-
lived assets by geographic location are as
follows (in thousands):
Significant customers as a percentage of net revenues are as follows:
Note 13. Fair Value Measurements
The Company determines the fair values of its financial instruments based on a fair value hierarchy, which requires an entity to maximize the
use of observable inputs and minimize the use of unobservable inputs when measuring fair value. The classification of a financial asset or liability
within the hierarchy is based upon the lowest level input that is significant to the fair value measurement. The fair value hierarchy prioritizes the
inputs into three levels that may be used to measure fair value:
Level 1: Unadjusted quoted prices in active markets that are accessible at the measurement date for identical, unrestricted assets or
liabilities;
Level 2: Quoted prices in markets that are not active, or inputs which are observable, either directly or indirectly, for substantially the full
term of the asset or liability;
Level 3: Prices or valuation techniques that require inputs that are both significant to the fair value measurement and unobservable (i.e.,
supported by little or no market activity).
95
Year Ended December 31,
2012
2011 2010
United States
$
660,998
$
570,143
$
454,179
Americas (excluding U.S.)
18,421
16,913
12,363
United Kingdom
184,404
165,522
100,357
EMEA (excluding U.K.)
273,320
312,191
239,892
APAC
134,778
116,249
95,261
Total net revenue
$
1,271,921
$
1,181,018
$
902,052
December 31,
2012
December 31,
2011
United States
$
9,898
$
9,901
Americas (excluding U.S.)
36
44
EMEA
1,173
331
China
6,763
4,909
APAC (excluding China)
1,155
699
$
19,025
$
15,884
Year Ended December 31,
2012 2011 2010
Best Buy Co., Inc. and Affiliates (Retailer)
9
%
11
%
15
%
Ingram Micro, Inc. and Affiliates (Distributor)
9
%
10
%
11
%
All others
82
%
79
%
74
%
100
%
100
%
100
%