Mitsubishi 2011 Annual Report Download - page 4

First, we would like to offer our deepest condolences to all who
suffered from the earthquake, which struck in March 2011.
After the Great East Japan Earthquake hit, we cycled
between operating and then halting production at our plants
in Japan. However, thanks to the dedicated efforts of all the
people involved in the recovery, by April 18 we were able to
resume operations at all plants. Having achieved a faster-than-
anticipated recovery, vehicle production—including overseas
operations—had not only returned but exceeded our pre-earth-
quake target levels in the first quarter of fiscal 2011 (April 1 to
June 30, 2011). Furthermore, boosting production in the second
half of the fiscal year when production is expected to normalize,
we aim to exceed both fiscal 2010’s operating performance
results as listed in this Annual Report 2011 and our operating
performance targets for the full fiscal year that we had set prior
to the earthquake.
We will continue supporting the disaster-affected region
by donating relief funds, providing relief supplies and offering
the use of our i-MiEV new-generation electric vehicles free of
charge. Through such assistance, we aim to help the affected
region recover as quickly as possible.
Fiscal 2010 marked the 40th anniversary of Mitsubishi
Motors’ establishment, as well as the final year of the “Step
Up 2010” mid-term business plan. Amid a difficult operating
environment characterized by ongoing yen appreciation, we
boosted sales through the continued global rollout of our new
compact SUV in three overseas regions—North America, Europe,
and Asia and Other Regions—while at the same time mounting
ongoing efforts to cut expenses and reduce costs. As a result,
MMC achieved substantial increases in operating performance
during fiscal 2010, with net sales of ¥1,828.5 billion, operating
income of ¥40.3 billion and net income of 15.6 billion.
In January 2011, we announced “Jump
2013,” our new three-year mid-term
business plan starting in fiscal
2011. At the outset of the
To Our Shareholders and Stakeholders
After overcoming the effects of the Great East Japan
Earthquake, by steadily implementing the measures
outlined in “Jump 2013,” our new mid-term business plan,
we aim to achieve “growth and leap forward.”
August 2011
Takashi Nishioka Osamu Masuko
Chairman of the Board President
Drive@earth means that automobiles connect us to
the world. Through trust, Mitsubishi vehicles forge a
connection to customers, to communities and ulti-
mately to the natural world around us. Drive@earth
also means a new emphasis on environmental issues.
It is the simple recognition that no enterprise makes
sense without the context of a healthy planet, and
that automakers have a special responsibility in this
regard. MMC sets as its ideal the synergy between
dynamic and environmental performance, and will
continue to develop technologies that show as much
care for the environment outside as for the occupants
within its vehicles.
MITSUBISHI MOTORS CORPORATION
Annual Report 2011
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