Mitsubishi 2011 Annual Report Download - page 17

Japan
Amid an expected slump in total demand, MMC
aims to continue building solid pro tability in
this market by ensuring long-term trust-based
customer relationships built on enhanced after-
sales services. We also plan to leverage a minicar
planning and development joint venture with
Nissan Motor to expand its lineup and increase
economies of scale for our minicar business.
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North America
We will commence production of the Outlander
Sport, a compact SUV, at our U.S. plant. From that
base, we plan to expand sales in North America
and export vehicles to other regions. Also, MMC
will introduce a new electric vehicle and other
models into the market, reinforcing operations on
both the production and sales fronts.
North America
We will commence productio
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Brazil
In this market, MMC will look to deepen
its collaborative efforts in sales and
production, including investment in its
local partner. In this manner, we will
cultivate business in Brazil and in regions
offering favorable tariff considerations
for markets in Mercosur and the Andean
Community.
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In this market, MMC will look to deepe
this market, MMC will look to deep
its collaborative efforts in sales and
llaborative efforts in sales and
production, including investment in its
on, includin
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investment in
local partner. In this manner, we will
er. In this manner, we w
ns
cultivate business in Brazil and in regio
business in Brazil a
offering favorable tariff considerations
avorable tariff co
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for markets in Mercosur and the Andea
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Commun
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North American spec i-MiEV
Pajero Sport
Compact SUV, the Outlander Sport
(RVR in Japan, ASX in Europe)
i-MiEV
Sales Volume Targets
FY2010
Total: Up 380,000
Emerging markets: Up 270,000
Mature markets: Up 110,000
FY2013
Mature markets
590,000
Emerging markets
780,000
1,370,000
990,000
Mature markets
480,000
Emerging markets
510,000
Emerging markets: China, Russia, ASEAN, Brazil, others
Mature markets: Japan, North America, Europe (excluding Russia), Australia
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MITSUBISHI MOTORS CORPORATION
Annual Report 2011 15