Mitsubishi 2011 Annual Report Download - page 16

> Returning to pro tability in mature markets and
expanding income in emerging markets
MMC has formulated different strategies for mature markets
and emerging markets, according to their distinctive demand
characteristics. In mature markets, MMC plans to increase sales
volume by introducing eco-cars and compact, fuel-efficient
models. We also plan to expand our operations in emerging
markets by introducing compact, fuel-efficient and affordable
vehicles, as well as SUVs.
In mature markets, particularly in North America and
Europe, where demand recovery is expected, MMC will move
one step ahead of market needs by introducing eco-cars and
compact, fuel-efficient models. Through this approach, by fiscal
2013 we intend to boost our sales volume in mature markets
by 110,000 vehicles compared with fiscal 2010 levels. By also
streamlining production and sales and enforcing thorough
cost-cutting measures, MMC aims to improve its profitability in
mature markets.
In emerging markets, MMC plans to boost profits through
increased sales. In four major emerging markets—ASEAN, Russia,
China and Brazil—MMC will introduce new models and prioritize
investments targeting the expansion of its sales network. As a
result, by fiscal 2013 we expect our sales volume in emerging
markets to be 270,000 vehicles higher than in fiscal 2010.
Special Feature
Europe
MMC aims to aggressively launch electric
vehicles and other eco-cars in advance of
CO2 regulations slated for phased imple-
mentation beginning in January 2012.
This should establish MMC’s value as an
environmental brand and lead to increased
sales volume.
E
urop
e
MMC aims to aggressively launch electric
to
aggressively
launch
electric
v
ehicles an
d
d
other eco-cars in advance o
f
CO
2
regula
t
t
ions slated
f
or phased imple-
m
entation
b
beginning in January 2012.
.
This should
ho
ul
d
esta
bl
is
h
MM
C’
s va
lu
e as
es
t
as an
e
nviro
n
nmen
nmen
brand and lead to increased
ntal
nta
l
o increase
d
s
a
l
es vo
l
u
m
me
.
Russia
In addition to local production and sales
of our new SUV, we will gradually raise
our local procurement ratio, thereby
lowering production costs and boosting
sales volume.
Russia
In addition to local production and sales
In
addition
to
local
production
and
sale
s
of our new SUV, we will
gr
aduall
y
raise
w SUV, we w
i
SUV, we w
ais
e
our local procurement ratio, thereby
procu
pro
procurement
procu
pro
roc
ratio, there
by
lowering production costs and
o
ng
g
duc
duc
prod
d
pro
d
ction costs and boosting
sa
le
s vo
l
m
l
sales volume.
China
MMC will establish a new 50–50 joint venture
with Guangzhou Automobile Group’s GAC
Changfeng Motor, MMC’s local base of produc-
tion for SUV models, to reinforce and expand
operations in China, leading to major increases
in production capacity.
C
hin
a
50–
MMC will establish a new 50–50 joint venture
b
with Guangzhou Automobile Group’s GAC
han
Changfeng Motor, MMC’s local base of produc-
d
tion for SUV models, to reinforce and expand
or increase
e
s
operations in China, leading to major increas
in production capacit
y
.
ASEAN
MMC will begin production of the “Global Small”
compact car at its third factory in Thailand, which is
currently under construction, to boost sales in the ASEAN
region and supply vehicles throughout the world.
SEAN
ASEAN
MMC will b
eg
in
p
roduction of the “Global Small”
MMC will begin production of the “Global S
compact car at its third factory in Thailand, which is
rd
f
rd
is
s
in
n
in
in
i
in
n
n
third factory in Thailand,
w
currently under construction, to boost sales in the ASEA
N
r
uc
t
uc
oost sal
es
oos
n the ASE
he AS
A
N
A
N
bo
o
b
t sa
region and supply vehicles throughout the
w
ghout the
out
th
wo
world.
he
h
h
th
Regional Strategies
Norway
Italy
Germany
MITSUBISHI Concept Global Small
European-spec i-MiEV
Outlander (produced in Russia)
Triton
MITSUBISHI MOTORS CORPORATION
Annual Report 2011
14