Mitsubishi 2011 Annual Report Download - page 14

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> Pursuing environmental initiatives through the
development of electric vehicle technologies and
“green technologies” for conventional engines
The needs of the global automobile market are continually
changing against a backdrop of global warming prevention, a
shift away from fossil fuels and with environmental regulations
that grow more stringent each year. Anticipating the need to
urgently respond to such changes, MMC was a pioneer in elec-
tric vehicles, the “ultimate eco-cars” that correspond to these
needs, aggressively developing electric vehicle technologies.
As part of its measures to improve and promote existing fuel-
efficient and eco-friendly “green technologies” for conventional
engines, MMC is also active in the development of new hybrid
technologies.
MMC already offers the i-MiEV new-generation electric
vehicle in Japan, Europe, Hong Kong, Australia and other
countries, and is steadily rolling the vehicle out across the
globe. Sales are also set to commence in the United States and
Canada in November 2011. In addition, MMC supplies the
i-MiEV to PSA Peugeot Citroën under an OEM agreement and is
Product Strategies
Launching a Total of Eight Electric Vehicles or Plug-in Hybrid Vehicles by FY2015
FY2011 FY2012 FY2013 FY2014–FY2015
MINICAB-MiEV,
Commercial mini EV
Plug-in hybrid vehicleElectric vehicle
i-MiEV
New-generation electric vehicle
MINICAB-MiEV
Light commercial EV
(Test vehicle)
Mitsubishi Concept PX-MiEV
Equipped with the Mitsubishi Plug-in Hybrid System
expanding its business alliances to promote conversion of light
commercial vehicles to electric models.
Future rollouts of electric vehicle technologies include
the planned launch of the MINICAB-MiEV, a light com-
mercial electric vehicle, in Japan in fiscal 2011. In addition
to having ample functionality as a light commercial vehicle,
MMC plans to provide the MINICAB-MiEV at a final cost to
the customer of around ¥1.7 million. Furthermore, MMC
plans to follow up this offering in fiscal 2012 with two plug-
in hybrid models—a first for the Company. From fiscal 2013,
we plan to greatly expand our application of electric vehicle
technologies to further models, introducing a total of eight
by fiscal 2015.
Meanwhile, MMC is working on a number of technologies
aimed at improving and promoting internal combustion engines
that employ its existing green technologies to conserve fossil
fuel energy and lower vehicle emissions. One success in this
area is the next-generation Mitsubishi Innovative Valve tim-
ing Electronic Control system (MIVEC), which MMC plans to
begin rolling out in succession by including it on models to be
Special Feature
MITSUBISHI MOTORS CORPORATION
Annual Report 2011
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