Mitsubishi 2004 Annual Report Download - page 23

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carry a heavy responsibility for ensuring profitability and overseeing every aspect of their car model. Reviewing the
functions of its organizations, MMC also introduced a support structure at the same time as the PX system in order to
enhance the operational efficiency of Product Executives and put their performance targets firmly within reach.
For example, MMC separated component technology development functions from the product development func-
tion in order to advance technological development to provide value from the customer’s point of view. Accordingly,
the Company is promoting advanced technologies development that strengthens product capabilities, creating compo-
nent strategies that allow for future improvements in development efficiency, and effectively supporting the PX product
development structure in terms of enhancing quality, improving product capabilities and reducing costs. Moreover,
MMC uses simulation based on digital technology to better ensure quality, control development expenses and shorten
development times. The Company also continues to strengthen the support structure for product development and PX
decision-making.
In strengthening processes for increasing development efficiency, reducing costs and ensuring quality, MMC has
already examined and prepared for the introduction of measures under the previous Turnaround Plan. The current
management team at MMC is shifting to the execution phase for these measures and making every effort to combine
the results with the Business Revitalization Plan and ongoing corporate activities.
AKIRA KIJIMA
Managing Director
Head of Product Operations
21
Lancer WRC 04 Pajero Pajero Evolution