Mitsubishi 2004 Annual Report Download - page 17

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on new markets. MMC is incorporating the Mitsubishi Motors DNA concept not only in automobile development,
but also in advertising campaigns and sales promotion activities. In May 2004, the Company revealed the eK ACTIVE
as the first Mitsubishi Motors DNA automobile, and plans to release the second and third Mitsubishi Motors DNA car
models this autumn. With the launch of these cars, MMC aims to restore communication through contact with exist-
ing customers. The Company hopes to build a long-lasting, trustworthy relationship with current and future customers
of Mitsubishi cars.
MMC aims to increase the management efficiency of its sales network. The decline in sales volume due to recent
problems is having a major impact on the operations of sales companies, so the Company is offering all the support it
can to sales companies and dealerships. By further deepening relationships and maintaining the sales network, MMC
aims to create a highly efficient network of dealerships. Renovated dealerships have seen a considerable increase in sales
from the previous fiscal year, and MMC continues to support these renovations.
INCREASING DOMESTIC MARKET PRESENCE
MMC has been an integral part of the global strategy of the DaimlerChrysler Group, so the Company has not always
been able to provide products tailored to the needs of customers in Japan. In the future, however, MMC has made
increasing its presence in the domestic market one of its highest priorities. As a part of this initiative, the Company
plans to launch 16 new car models in the Japanese market based on the Mitsubishi Motors DNA concept by 2007. By
the second half of fiscal 2005, in the push to launch car models, MMC aims to have returned to a profitable structure
by implementing thorough cost reduction measures while maintaining and strengthening its sales capabilities.
FUJIO CHO
Managing Director
Head of Domestic Operations
15
eK Active Grandis