Mitsubishi 2004 Annual Report Download - page 22

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20
its design identity in tandem with its business revitalization. Aiming for a design that expresses pure functionality, the
Company plans to develop a new design identity by reevaluating several aspects of its automobiles, such as the front
end of the car and the three-diamond Mitsubishi Motors symbol.
In the area of technological development, MMC is combining its accumulated technologies and know-how,
including its highly efficient engines, lightweight body frames, all-round four-wheel drive and innovative packaging,
based on continuously maturing basic technologies related to environmental preservation and safety. In doing so, the
Company is providing value to customers and society while rebuilding its brand name from a technological perspective.
Through these and other measures, MMC is committed to becoming a company constantly at the cutting edge of
technology and dedicated to meeting customer expectations. In addition, MMC is returning to the basics by aiming
to create exciting automobiles, or “Spirited Cars” as a New Value Creator, a company that creates and provides new
value from the customer’s point of view.
ORGANIZATIONAL STRUCTURE REVIEWED
Under the revitalization plan, MMC will implement substantial cost reduction measures, including material expenses,
and steadily carry out the aforementioned product strategy. In order to reduce costs while maintaining and improving
product capabilities, MMC must manage operations under an integrated structure that maintains and reinforces prod-
uct development. To this end, the Company reviewed its organizational structure and introduced the PX system that
assigns responsibilities from product planning and development to life cycle management.
Product Executives are business section managers in charge of a particular car model. They play a crucial role and
Lancer Evolution VIII MR